Posted - 2018/07/10 : 07:31:43
There was a phase during the clubland era when hardcore music videos occasionally surfaced. Mostly Darren Styles tunes but I also remember Dougal and Gammers massively cringey video for ?Anybody else but you?.
In a genre where the tunes themselves don?t make the artists much money, I guess it doesnt make any sense to spend money making a video unless they have the backing of a major label.
To do a fully pro video it's going to be ?1000's. Even more. By time you factor in the studio with green screen, camera and other staff on hand plus editors.
The main reason there have been pro hardcore music vids (mostly Breeze and styles) is a factor of overall revenue. Get the music vid done, it's going to be played on clubland TV and other channels which generates even more revenue and boosts sales. Even at a loss from music channel company, the boosted sales will make up for it. Oh and these days youtube plays revenue.
For someone not that big up in the scene, the only way is if they can do the video themselves or known someone who can. Then could have reduced costs.
I think I recall this Styles remix (below) having a music vid because Slammer (or 1 of his mates) was at Portsmouth uni doing some sort of video creation/editing so gone it done. While quite impressive and hats off to them, the video doesn't have that fully pro feel to it, must have taken them ages and was only done because DS remixed it.
Hardcore is a very wide but small scene. Most stuff is made in a bedroom or front room at barely any expense and it's unlikely to generate much cash. Spending money on music vids would be a complete financial loss.
Music TV channels have died down these days in favour of youtube, so even for the big guns (who would only consider a pro video), it isn't worth it that much. I think the going adsense rate is around 30p for every 1000 plays with ads viewed (no adblock....a tad more if people click ads).
Based on that.... 100k plays for ?300? That money certainly wouldn't even be enough to hire the green screen studio.
jordesuvi Junior Member
United Kingdom
113 posts Joined: Feb, 2014
Posted - 2018/08/18 : 15:04:37
Because music video's require resources and enough hype for a song to warrant making a music video for it. Plus they're time consuming to make.
Printer friendly
Posted - 2018/07/10 : 05:34:56
